There is a new trend in town! And by town I mean all over your Instagram feed. If you’ve noticed that most of your social media stars have adopted a new more casual way of dressing you’re not mistaken, and this new style actually has a name ….it’s called cottagecore! Cottagecore is a trend that was born out of the need to feel freedom, comfort, and nostalgia. It comes as an expected post-quarantine, post lock-down trend where people just want to embrace their freedom again, where they’re desperate for a vacation overseas or simply a picnic outdoors. So what exactly is the cottagecore trend? Could you be following it unknowingly or is it something you’d be more interested in? Let’s find out below.
To accurately depict this trend, the next time you’re on Instagram try to become aware of it. If you’ve seen images of models or influencers posing in flower fields, someone picking out berries, or clothes hanging out to dry in the breeze, all accompanied by light and breezy outfits then you’ve probably got the idea. The need of wanting to be outdoors and to feel light-hearted and comfortable is unmistakable nowadays and it’s bringing forth many brands that are known for this kind of aesthetic; just imagine yourself living on Little House in the Prairie or Anne of Green Gables.
Just like how sweatpants and loungewear were having a big moment at the beginning of quarantine; social distancing during the hot months brought with it cottagecore. Breezy white dresses, loose linen shirts, romantic earth-toned outfits, off-the-shoulder or puff-sleeved flirty tops, raffia, rattan, and straw bags and hats. Brands like Dôen, & Other Stories, and Loveshackfancy are your go-to destinations for achieving the cottagecore trend. But we’ve also scoured the online pages to get others for you, check them out below.