Lush Cosmetics are on the verge of an environmental revolution or more aptly named the Naked Revolution. The cruelty-free high street skincare and cosmetics giant is tackling the growing global plastic problem in their own way. By stripping off that is! The first Lush ‘naked’ store opened in Milan this past June and the simple idea was that they ditched the packaging altogether. In the UK, they opened their first Naked Lush branch with the relaunch of their Manchester store this week! Literally everything and everyone in store went naked for the relaunch in an unmatched trick to draw attention to their cause.
From now onwards everything sold in their stores will be plastic free. They have also launched their naked skincare range in December which includes solid facial oils and cleansers, and a seaweed gel mask. And in the absence of labels, customers will be able to scan their products using the LushLabs app to learn about ingredients and usage instructions. Not only that but back in June, they embarked on a journey to raise environmental awareness by becoming a space that promotes the sharing and exchanging of ideas for a future without plastic by holding events, workshops, and film screenings.
The opening of their Milan branch back in June was set to coincide with World Oceans Day on June 8, which was accompanied with the launch of a new online campaign that is also aimed at raising awareness of the “effect of single-use plastic on ocean life”.
Lush have always tried to be on top of the environmental issues with their inventions. They have always tried their hands at inventive solutions such as the invention of the first-ever solid shampoo bar, or the solid alternative to liquid shower gel. According to Lush’s spokesperson, the shampoo bar invention is saving our planet from approximately 6 million plastic bottles a year. The disturbing images we have all seen of plastic debris littering our oceans should be enough to make us embrace this ‘naked’ revolution. Marine wildlife is dying at a rapid speed and no amount of efforts done will be enough to counteract the effect. We hope other retailers follow in Lush’s footsteps.