Have you heard of the newest alphabetical beauty trend? No it’s not K-beauty nor is it J-beauty. G-Beauty is the latest and hottest skincare trend and it stands for none other than German beauty. While K-beauty is famous for its multistep system, and J-beauty for simplifying your skincare essentials; G-beauty on the other hand is all about CLEAN beauty. The Germans have clearly identified a need in the beauty industry where the consumer is searching for responsible, sustainable, and clean products.
What guarantees that G-beauty products will conform to clean beauty standards? Simply the fact that the products are manufactured in Europe is a strong enough guarantee! The EU prohibits the use of over 1,300 ingredients that they deem ‘questionable’ in comparison to less than 20 products banned in the US. Another strong reason to choose G-beauty is the fact that the Germans have a long history of medical research in addition to being well-rooted in biodynamics and heritage farming ….which, in simplified terms, means they’re using well-sourced trusted ingredients. As for the icing on the cake; one should know that almost all German beauty brands have a dermatologist or a doctor directly associated with the brand.
Many of the products you see on the shelves today are German inventions but you probably didn’t know it. However, in an effort to well-position themselves globally as leading the ‘natural’ beauty trend, German brands have begun to use the term G-beauty earlier this year to better distinguish themselves. Germans have banned testing on animals, they have the latest and greatest scientific and medial institutions, they have a long list of banned ingredients, and they have an extensive reputation for manufacturing excellence. I think I’m sold, don’t know about you! Below are some of the most renowned G-Beauty products which we bet you had no idea were actually German!