Fashion types know Johanna Ortiz for her bright, classic-with-a-twist daywear—think gingham button-downs with big poufed sleeves—and festive, flirty party dresses, usually with off-the-shoulder necklines and lots of ruffles.
Johanna Ortiz decided to create a small collection of 12 feminine, unfussy gowns in white, ecru, and blush for Moda Operandi. The dresses launch next week.
Designing expressive gowns for one of the most intimate, festive, and joyful moments of a woman’s life is such an exciting privilege!” Ortiz says.
A wedding dress [should be] an extension of your individual, personal style for this one special day, but it’s often challenging to find gowns that are both feminine and make a statement, which is where my collection comes in,” she adds. “My brides are constantly celebrating life, so I translated that with movement and just enough volume.