French couturier Bouchra Jarrar was bestowed with yet another French honor yesterday in Paris. At a ceremony attended by her close friends Farida Khelfa, Tom Pecheux, Olivier Saillard and DJ Frederic Sanchez, Bouchra was inducted as an Officer of the Order of Arts and Letters. An honor recognizing her significant contributions to the arts, letters and related fields.The award was presented to her by Audrey Azoulay, former Minister of Culture and Communication, who shared :
Your name comes from somewhere else, but you are French. You grew up in Cannes, but you are fully Parisian. When France threatened to cede to populism, you embraced youth and modernity. Your creations are extremely feminine, but perfectly structured and perfectly cut. You are the opposite of a diva. No wonder women are spontaneously drawn to you. You design for the long term.
An emotional Bouchra Jarrar credited her late father for her success in the field sharing :
He told me that if I loved couture, I would certainly open my own atelier one day,” she said. “I chose this profession because I love it, and I am very lucky to be able to do it. I learn something new every day. I know what I want, and what I don’t.
This is the second time in five years that Jarrar has received a French honor. In 2012, Bouchra was bestowed with the honor of Chevalier of the Order of Arts and Letters.
Yesterday’s recognition comes at the heels of other less-pleasing news of Lanvin’s financial woes and slump in sales. Jarrar was appointed in March 2016 as Creative Director to overhaul the ailing luxury house after the departure of Alber Elbaz. Her tailored, more restrained fashion aesthetic has yet to lift sales. Sources, speaking on condition of anonymity stated, “the first collection went very badly, the second did not do better.”