Nike is once again rocking the Instagram boat, this time with an image of a woman’s unshaven armpits. The post, which has since received 175,000 likes on Nike Women’s IG account features Nigerian singer and model Annahstasia in a sports bra and plenty of armpit hair.
The post that has since gone viral with both nasty and encouraging comments brings to the forefront the subject of freedom and constricting social norms. This is not the first post of its kind. American Eagle’s lingerie section posted a similar image in February of the month, reiterating each woman’s unique beauty.
The Nike brand is in the habit of stoking the flames have reported record engagement on social media for such posts. Last year the brand’s Just Do It campaign featured NFL player Colin Kaepernick, during the heavily disputed ‘take the knee’ movement.
Debate is important, something that often stems from controversial events such as this.. whether you find it empowering or unattractive, let the conversation go on…