Iconic NY-based Canadian multimedia artist Chloe Wise renowned for her portraiture and still-life oil paintings is collaborating with the hip and modish French fashion label Études. The collection features Wise’s works printed on luxurious vibrant fabrics. You can now wear Chloe’s artworks as silky shirts, pleated skirts, robes and more. The partnership focussed on Études seasonal theme of “Diffusion / Illusion”. Initially debuted last summer during Études Studio’s opening of the 2nd day of Paris Fashion Week, the colourful capsule collection has now officially dropped and is available to order.
You might remember Wise as the ‘bread bag lady’ behind the Bagel No. 5 piece imitating the Chanel purse back in 2014. The artwork turned heads after actress India Menuez wore it to the Chanel No. 5 film launch event, where many believed it to be a real Chanel purse. Wise’s Bread Bag sculpture series featured different takes on designer it-bags including Louis Vuitton crossbody croissant clutches, “baguette” satchels, Prada braided challah loaf backpacks and the ‘Moschino English Muffin’ tote. In an interview with Elephant Magazine, Wise explained how the whole thing was a joke yet “a lot of major fashion magazines were posting: ‘the new Chanel bag has been unveiled. It’s amazing: everyone knows carbs are hot for fall’…I love confusion: it’s an important part of my work and of satire more generally. But people still think it’s a bag! It’s not a bag.” Wise is famous for such satirical collections, where she explores the tropes of consumer culture, commercialisation, parodies of ‘wellness’, marketing absurdities and the self-construction of identity.
Speaking for the Bread Bag series, Wise notes her use of bread as “a symbol for status and wealth (think ‘the breadwinner’ or the use of the term ‘dough’) and these ‘it’ bags connoted status in the early 2000s. I wanted to show the parallels between the idolatry for luxury items in fashion with the equivalent importance of the commodity in the art world.
The artist has since worked with Jacquemus, having been personally approached by Simon Porte Jacquemus to paint his SS2019 campaign images. When asked about her thoughts on Jacquemus’ designs and how the collaboration came to fruition in a recent interview with Vogue, Wise shared “Simon [Porte Jacquemus] and I met at the bar La Perle in Paris a few years ago. He’s a great dancer and his energy is so contagious. I spend a lot of time in the south of France, and he’s the go-to guide for all the hidden gems on the Riviera — always visiting places such as Santo Sospir [a villa decorated by French poet Jean Cocteau] and Le Corbusier-designed buildings. I like that he’s not only presenting a historical image of the south of France; it’s a modern interpretation, too.. There’s this hilarious campy drama to his collections with the giant hats and tiny bags. I always add a layer of humour into my paintings and it’s not obvious they’re made in 2019, so we share that.” In an interview with WWD, Jacquemus explained he was drawn to Chloe and her vibrancy through her ig stories, sharing “This summer I was looking at Chloe’s paintings, and I thought it had a sense of southern France. I then began to imagine what a collaboration would be like with Jacquemus. From there was born the idea of the campaign for the Riviera.”
Among Chloe’s most famous paintings and sculptures
The capsule collection is now available to shop online here