When Swarovski designer Nadja Swarovski was looking for ways to celebrate the 10th year anniversary of Atelier Swarovski she steered outside the box.. This time, man-made stones are going to be adopted and diamonds and emeralds are being used and created in labs..
I wanted to do something responsible, sustainable and forward-thinking,” she said,
By man-made diamonds, Suzan Jacques who is the president and chief executive of the Gemological Institute of America states the fact that they are far different from inexpensive diamond substitutes such as zirconia or rhinestones, instead they have quite the same clarity, color and hardness as the ones pulled from earth.. Coping withthe rise of the more conscious consumers market, Swarovski lab gems have a much lower impact on the environment which has been the trend lately..
Grown diamonds can be even better than real diamonds in terms of the ecological and social costs,” Diamond Foundry’s chief technology officer, Jeremy Scholz, told the Times. “The energy that we use is from 100 percent renewable sources. It’s a sustainable method. I’m not sure mining companies can say the same thing.
The creation of a fine jewelry collection was the beginning, but now it goes further, so instead of solely using the famed Swarovski staple crystals, the mixing in of diamonds and emeralds is taking place.
And because people care nowadays, and they really wanna know where their products come from, Ms. Swarovski called the concept ‘conscious luxury’..
Grown diamonds can be even better than real diamonds in terms of the ecological and social costs,” said Jeremy Scholz, the company’s chief technology officer. “Our diamonds are grown in an environmental factory. The energy that we use is from 100 percent renewable sources. It’s a sustainable method. I’m not sure mining companies can say the same thing.
Man-made gems received increased attention after the 2006 film “Blood Diamond,” a fictional story based on illicit diamond trade and its funding of a civil war in Sierra Leone. After starring in the film, Leonardo DiCaprio invested in the Diamond Foundry, which produces lab-grown diamonds in San Francisco, and he now is one of its ambassadors.
As for price, there is little difference between lab-grown and mined diamonds. Mr. Scholz acknowledged that man-made diamonds are expensive to produce and are only about 10 to 30 percent cheaper than natural ones of similar size.
We were driven to use materials that embody the innovation rooted in our brand,” Ms. Swarovski said of the fine jewelry collection, adding that the lab-created diamonds and emeralds “represent that spirit of exploration.
The gems grown for the collection were gathered from several sources, including Diamond Foundry, then cut by Swarovski specialists to match its artists’ designs. Pieces were produced in Paris by Cambour, the celebrated jewelry fabrication company.
The handful of men and women, hunched over workbenches and peering through loupes, had set the stones for the 23 Atelier Swarovski high jewelry pieces that were introduced in May, during the Cannes Film Festival, at a presentation at the Hôtel du Cap-Eden-Roc in Antibes (where Naomie Harris wore the collection’s Mosaic earrings and ring, both set with lab-produced diamonds and emeralds).
The collection’s three themes — Mosaic, Art Deco and Concentric — were worked into earrings, rings, necklaces and bracelets of 18-karat gold set with geometrically cut Swarovski crystals and lab-grown diamonds and emeralds.