In a world where everything is at the touch of a button and where mystery has become a rare commodity, it’s always a joy for us when we stumble upon some refreshing new brands. We’ve uncovered for you six new brands that will invoke a sense of perpetual vacation even if boarding a plane is hardly an option right now. Join us below to discover a few gems that will surely renew your zest for life and sedate your deep-seated need for sand and sea.
1 || Colville
Considered as the ‘antithesis of fast fashion’ Colville was founded by former British Vogue fashion director and stylist Lucinda Chambers alongside Marni designers; Molly Molloy and Kristin Forss. This brand relies on color, texture, and longevity to offer a modern wardrobe with a culturally informed aesthetic. The name Colville is actually a street name in West London that David Hockney used to frequent in the 1970s.
2 || Gül Hürgel
Turkish designer Gül Hürgel is a graduate of Parsons The New School for Design. Her brand is inspired by the Mediterranean and features effortless summer pieces made of linen that are the epitome of holiday style.
3 || Mimi Liberté
Mimi Liberté is the brainchild of French couturier Michel Klein. This is a brand that would invoke a sense of perpetual vacation with its playful, colourful pieces and carefree silhouettes.
4 || Noir Kei Ninomiya
An art school drop-out, Kei Ninomiya replaced a course at Antwerp’s Royal Academy of Fine Arts to work as a pattern-maker at Commes Des Garçon under the instruction of Rei Kawakubo. He launched his own label after merely four years that saw him become a master of innovation and architectural techniques, all of which are quite evident in his brand. The designer is able to embody the dark romance his brand is famous by avoiding sewing as much as he can, relying instead on laser-cutting the pieces together. His pieces are works of art not for the faint of heart.
5 || SSŌNE
SSŌNE is founded by Caroline Smithson, another Central Saint Martins graduate with experience working with Alexander McQueen, Proenza Schouler, and Peter Pilotto. This is a brand that has merged responsibility with style. Sourcing their materials from organic, recycled, and natural resources they have managed to bring a utilitarian aspect infused with some retro-nostalgic touches while maintaining the fluidity and ease of wear. Any leftover materials are repurposed with zero waste.
6 || Vika Gazinskaya
For lovers of street style this brand’s for you! Not exactly a newbie, Russian street style star Vika Gazinskaya founded her label in 2006 in Moscow using the most luxurious French and Japanese fabrics to break down the local norms. Ethereal colors and silhouettes are what makes this brand a street catch…literally!