I always get excited about H&M’s collaborations and this time it’s no different! The Swedish giant has decided to collaborate with the Latin American designer Johanna Ortiz and the pre-collection will drop December 3rd. The collection will conjure up images of exotic islands and salsa dancing in the middle of winter.
The Columbian designer will produce a capsule collection of four dresses which will be launched soon and this will be followed by the full collection that will arrive in March 2020. The dresses will all feature Oritz’s signature feminine silhouette in floral-prints that are a definite showcase of the designer’s obsession with flowers, palm trees and vivid colors. Imagine this is just a taste of the collection to come.
I’ve never lived for a long time in any fashion capital, but now I’ve been reached by H&M. They came down here to visit me to start working together. It feels like I’m doing things right.” Ortiz said.
And she’s been doing things right since 2003; her first global e-tailer was at Moda Operandi, and her luscious line is available at Net-a-Porter and MatchesFashion. Not only that but Ortiz has an on-site training program that offers free sewing and embroidery courses to support financial independence for her future employees. Ortiz feels that her collaboration with H&M will “allow to extend the initiative and continue professionalising local craftspeople.”
The pre-collection will include a wrap dress, and a tiered floor-length floral dress in her trademark ruffles and frills. It will also include a tunic and a minidress thus catering for all tastes out there. The collection dropping in March will also include separates and swimwear. So if you’ve been itching to own a Johanna Ortiz piece, now’s definitely the time to do so!
All of us Columbians and Latin Americans will be so proud of getting around the world a little bit of our Latin flair. It’s a positive communication around the world about this part of the world.” Ortiz explains.