Cadillac Arabia’s latest television advertisement labeled ‘Pursuit of Next’ features Jordanian architect and visual artist and illustrator Shamekh Bluwi. Also on the ad are prominent bloggers Ascia AKF and Karen Wazen. In Cadillac Arabia’s quest to promote their XT5 SUV, they have enlisted the help of talented influencers, not just pretty faces storming through the desert dunes. Each influencer is respected in their own right. Kuwaiti / American Ascia has created an empire by being an intelligent, exposed open-minded veiled woman in the region today.
Karen Wazen a lifestyle blogger also has her niche in the influencer lifestyle market. Now the mother of three, she recently shared her pregnancy journey with the women of the Middle East to much success.
Shamekh Bluwi, best known for his fashion illustrations is undoubtedly an fine creative force and we are thrilled that he, as an Arab, Jordanian man is featured on this campaign. In our region the lines are invariably drawn along men and women and nationalities. How refreshing to see such creativity and diversity in this modern campaign.