Prada has just announced the launch of their new project ‘Re-Nylon’, the luxury brand’s latest sustainable collection made entirely of recycled materials. The line will feature six classic Prada silhouettes, including the belt bag, shoulder bag and two backpacks, executed in an upgraded unique regenerated nylon, ECONYL®, both for men and women.
Econyl, created by the Italian firm Aquafil, is a recycled nylon yarn made from synthetic wastes such as plastic and textile fibre waste found in the ocean and fishing nets. These recycled materials are regenerated into a new sustainable yarn that is of the same quality as virgin nylon. Several other brands including Stella McCartney and Gucci have used Aquafil’s product. Newest member Prada pledges to forgo the use of virgin nylon completely by 2021.
Lorenzo Bertelli, head of marketing and communication at Prada Group said in a statement “This project highlights our continued efforts towards promoting a responsible business.. This collection will allow us to make our contribution and create products without using new resources.”
Prada has also partnered up with National Geographic, their Storytelling Partner, to showcase the cutting-edge process behind the Re-Nylon initiative in a short video series titled What We Carry. The series showcases the aims, intentions and actuality of Prada Re-Nylon, in addition to transparently explaining the supply-chain of the unique projects revealing the inner workings of the enterprise.
Highlighting the importance of awareness and responsibility, Prada will also be donating a percentage of the proceeds from the sale of the Prada Re-Nylon capsule to projects related to environmental sustainability as well as partnering with UNESCO to develop educational activities involving students across the globe to “implement dedicated lesson plans using plastic and circular economy topics to inspire learners”.
Earlier this year, Prada also vowed to stop using fur starting with its SS’20 collection. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.” said Head Designer Miuccia Prada.
More incentive to shop Prada is never a bad thing!