Flouncy frills, luxe layers, floral embroideries lots of tulle and lots of leg. The collection is intended to evoke and elevate elegance and the signature luxurious feel of Valli’s couture.
Six designs exhibited on Six muses were unveiled at the amfAR Gala in Cannes. Models showcasing the “Project Love” collection included Kendall Jenner, artist H.E.R, Chiara Ferragni, Chris Lee, Bianca Brandolini and the only “Valli boy”, Ross Lynch.
Eagle-eyed instagram fans were already onto something shortly before the official announcement as they spotted both brands had changed their displace pictures to the same black heart logo yesterday morning.
High street giant Giambattista Valli is known to be the master of opulent flouncy gowns, extravagant trains and dainty cocktail dresses. The Rome-born, Paris-based couture and ready-to-wear designer has previously worked with Fendi and Emanuel Urgano. In July 2011, Valli was accepted as a member of among the most exclusive fashion federations: Chambre Syndicale de la Haute Couture.
“H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience. The goal is to share my love for beauty and to be able to be part of everyone’s ‘happy moments’, to help create love stories all around the world,” Valli shares.
“We are thrilled to collaborate with Giambattista Valli. He is the undisputed master of haute couture with a knack for the memorable silhouette,” Ann-Sofie Johansson, Creative Advisor at H&M, added. “To be able to bring his signature styles to our customers is a dream come true. We can’t wait to see their reactions to this beautiful collection.”
H&M will release a pre-drop from the collection on the 25th of May 2019 featuring a limited edition of nine looks and accessories, in 12 select stores and online. The big launch will be on the 7th of November 2019, brace yourselves.