Investing in a new handbag is perhaps the ultimate feel-good moment. And it doesn’t just start there! From the moment we lay our eyes on the bag that’s going to be our next in line, till the moment we ultimately make that purchase …to say that there’s a lot of anticipation there is probably an understatement. So whether your next handbag purchase is based on some deep research or is just a spur of the moment thing, we want you to take a few moments to look at the new names we have in stock for you before you go ahead and finalise that purchase. Below are 7 new drool-worthy handbag brands that are still under-the-radar but trust us they won’t stay there for long!
1 || gu_de_official
Pronounced ‘good’; this is a 70’s-inspired bag created with timeless elegance in mind. Produced in South Korea, this ultra-minimalistic brand was founded by Ji Hye Koo to cater for a clientele that is thirsting for intriguing new designs.
2 || Stand Studio
Stand Studio is the brainchild of Nellie Kamras, launched in 2014 to cater to an audience looking for quality leathers that are playful and quite accessible. Spotted on fashion insiders such as Leandra Cohen, this brand is collaborating with Danish street style icon Pernille Teisbaek so stay on the lookout for that!
3 || Little Liffner
Another minimalistic brand for the fans of Scandinavian designs is Little Liffner. This is a Stockholm-based brand founded by Paulina Liffner von Sydow that is the epitome of clean design albeit with a slightly playful twist. This is a brand that has succeeded in combining unconventionality with practicality for a bag dream come true.
4 || Nita Suri
This Barcelona-based brand is celebrating the merger of structural art with fashion. You may recognise one of their IT bags which is the pyramid-style bag. Don’t be fooled though … this bag is deceptively roomy on the inside.
5 || The Sant
A bag that takes geometry to a whole new level, especially with the addition of the ‘hair-scrunchie’ handle! This is a bag you will soon lust over mark our words!
6 || Alfeya Valrina
The new It bag doesn’t hail from New York, Paris or Milan….in fact it comes straight out of Jakarta and is led by a team of female entrepreneurs. Their colourful mini bags have taken over Instagram, but beyond all that is the fact that this designer is building a sustainable fashion brand that empowers local artisans and supports fair labor in Indonesia.
7 || Naturaē Sacra
Another brand that takes its inspiration from modern art is Milan-based Naturaē Sacra. Passionately handcrafted by artisans, the bag silhouettes combine modern art, sculpture and interior design and each piece is defined by its own unique resin handle.