Serpenti, as in serpent, as in snake.. An iconic symbol of power, strength and intelligence from the very beginning of time. The Serpenti collection by Bvlgari has also manifested itself as one of the most celebrated icons of the brand’s creativity and history. Bvlgari’s ability to take inspiration from the past, while introducing distinctive and striking reinterpretations over almost 80 years, confirms the Serpenti’s status as an icon that marks one of the most important chapters in Bvlgari’s history.
The latest interpretation in the Serpenti journey is 2019’s Serpenti Seduttori, and perhaps marks an important crossroads in the brand’s evolution. The watch, in its three styles focuses on the preciousness of time, and the golden moment’s in a women’s life. Like the sands of time, the seconds, hours and days slip away, leaving us with treasured memories of exceptional moments. Some are grand and life-changing, others just as important but less exceptional such as the walk on the beach with a loved one.
These are the moments around which the life of the Seduttori woman’s life is built. Pillars of beautiful memories, that we long to hold onto for so much longer. Time is the ultimate luxury, time is precious, time is gold, evoking the Seduttori slogan ‘born to be gold’.
From the design perspective the Seduttori watch also breaks barriers and represents a bold new chapter in the Serpenti watch collections. Featuring a drop-shaped watch head inspired by the Serpenti Tubogas collection, the new Seduttori case is thinner than ever before and is crowned in cabochon-cut gemstones in a nod to Bvlgari’s DNA and the Roman jeweler.
The Seduttori timepiece also debuts a never-seen before flexible bracelet, composed of stylized hexagonal links that reference the Serpenti scale motif.
Resonant of golden desert sands passing through an hourglass to mark the passing seconds, gold is the key to the enigma of Serpenti Seduttori, a bold new chapter for the Serpenti collection. Just like the serpent that has endured throughout history, Bvlgari’s Serpenti has weaved its designs into the history books of international jewelry design.