The understatement of the year is that the fashion industry is congested. Brands, big and small vying for the attention of customers and celebrities alike. As if it wasn’t hard enough for emerging designers to prove themselves against fashion moguls such as Fendi and Gucci there is the ‘clickbait’ phenomenon as well to take into consideration.
So what is clickbait? It is the term used when individuals manipulate or favor popular or trending names/words on Google to appear faster on the search engine.So if Bella Hadid were to wear a dress by Gucci it would be more popular on Google than if she wore a younger designer. Which is why we are thrilled that Bella Hadid opted to wear Russian designer Ester Abner for the Bvlgari x Nicholas Kirkwood event in Milan.A celebration of the collaborative capsule collection of Bvlgari’s Serpenti Forever handbags.
Bella Hadid was a vision of grace in the velvet fifties-inspired strapless dress.The timeless style of the piece a perfect embodiment of Ester Abner’s design aesthetic.Influenced by the arts, everything from fifties French haute couture to opera music, the gentle curve of the side slit showed the designer’s quiet sophistication. Abner has the ability to whisper bold design statements thanks to the precision of her tailoring and paired down elegance.
To finish off the look Bella paired the dress to a thoroughly modern yet classic piece from the Bvlgari jewelry collection.Her minimal makeup and quirky up-knot making the most endearing of statements, that she wasn’t taking all this fame too seriously…