Enter the digital age of fashion weeks! Following the lead of fashion weeks in Shanghai and Moscow, which took place online, the upcoming London Fashion Week come June, ’20, and after The British Fashion Council has announced, will merge London Fashion Week‘s womenswear and menswear into a gender-neutral digital platform, taking place beginning June 12. Moreover, it has been established that the LFW’s platform will be digital due to the worldly COVID crisis.
The event in June will feature a multimedia rollout to include interviews, podcasts and digital showrooms that will also be open to the public. Who knew social distancing will take the fashion world this far!
With COVID in mind, Caroline Rush, the CEO of the BFC said that the current pandemic is leading all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. Sustainability, creativity are pillars of new cultural fashion week platform, designers will be able to share their stories and, for those that have them, their collections, with a wider global community..