Anna Wintour Collaborates With Nike on Air Jordan Sneakers

Anna Wintour-Nike

 

Anna Wintour has partnered with sneaker giant Nike in a limited edition Air Jordan’s collaboration. It is the first women’s designer collaboration of Air Jordans.

 

Anna Wintour-Nike

 

The collaboration was introduced with a Vogue video featuring the iconic editor-in-chief wearing the sneakers themselves. The Vogue x Nike AWOK Air Jordans will be stamped on the tongue and sole with Anna Wintour’s well-known sign off ‘Anna Wintour Ok’, typically used to approve Vogue print page drafts.

 

Anna Wintour-Nike
Anna Wintour-Nike
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The zip-ups come in either red or white leather and include an ‘edited by Vogue’ Nike Air tag. The Air Jordan 1 will drop on July 21 and 22 at select stores and via the App respectively.

The Air Jordan 3 SE, a tweed accented version of the sneakers will drop on September 7th, 2018.

 

The Air Jordan 3 SE

 

Strategically, this partnership aims to feed off each other’s loyal fan base. With Nike attracting more women and Vogue more streetwear-minded fashion followers.