Superb quality and excellent finishes are the backbone of Mogollon’s brand, embodying a true Latin American grace. Effortlessly refined looks reflecting an entirely female aesthetic. Statement blouses, asymmetrical silhouettes, ruched sleeves, ruffled skirts and fringe detailing are among the brand’s signature accents. Premium materials used include jacquard, silk gazaar and soft cotton.
Venezuelan industrial and fashion designer Efraín Mogollón specialised in pattern and fashion design at Venezuela’s Institute of Design in Valencia. The designer launched his ready-to-wear label in 2010 as he sought to showcase and expressive his creativity. Mogollon identified a lack of “polished products” in the Venezuelan fashion market and thus was committed to placing Venezuela as much at the forefront of solid design infrastructures as the rest of the region.
“We strive for the sobriety and elegance of the Mediterranean: a purity much like of the contemporary woman, seamlessly refined. Our look is fresh and evergreen: there’s a liveliness in Latin culture in which sensuality is not about showing, it’s about suggesting. There’s always room for expression and enjoyment with our pieces, where one can encounter harmony between the trends established by our collective subconscious and our own identity.”
By Efraín Mogollón is also a socially conscious brand, aiming to diminish Venezuela’s homelessness crisis. BYEFRAINMOGOLLON is part of The Marist Social Foundation’s initiative in collaboration with Cecal – The Workforce and Education Centre and The San Marcelino Champagnat Technical School, developing innovative youth programs offering children and teens opportunities to live a better life.
The brand is available online through stockists including Cooperativa Shop, Boho Hunter & Luna Colada.