Starting September 26th, tribute to Karl designs featuring 7 white shirts by Kate Moss, Cara Delevingne and others will be sold on Farfetch and karl.com, for a good cause.
Among the shirt designs will be Cara’s very own tattoos including prints of her distinguished lion and elephant ink illustrations at the elbows.
Other celebs paying homage to the late monumental designer through the reinterpretation of his iconic crisp white shirts include Carine Roitfeld, Diane Kruger, Kate Moss, Sébastien Jondeau, Takashi Murakami and Tommy Hilfiger.
An aptly themed project, as Karl once said “If you ask me what I’d most like to have invented in fashion, I’d say the white shirt. For me, the white shirt is the basis of everything. Everything else comes after.”
For the campaign, each piece will be replicated 77 times and sold for €777, in line with his favourite number, Rue de Lille’s address and his favoured (7th) arrondissement of Paris – where the Eiffel Tower and Champs de Mars park lie. The entire campaign has also come seven months post his passing. All proceeds will be going to Sauver la Vie foundation, a charity funding medical research at Paris Descartes University. Sauver la Vie was among the charities closest to Karl’s heart and one which he has been quietly supporting for years.
French fashion editor and former editor-in-chief of Vogue Paris Carine Roitfeld shared “Karl always said that with everything you do, you need to surprise people. The overall reaction has been quite fun, and Karl would have loved that.” Roitfeld is now a style adviser at KL and curator of the tribute project.
Online fashion platform Farfetch’s chief brand officer, Holli Rogers, remarked “The huge level of support that has been pledged by some for the world’s most exciting tastemakers is testament to Karl’s legacy and the impact he made globally.” Farfetch will be the only exclusive distribution partner for the shirts.
The shirts will first be showcased at Lagerfeld’s French headquarters during Paris Fashion Week a day before they hit online stores. Chief executive officer of the Lagerfeld house notes “This project has been a touching, meaningful way for us to pay tribute to Karl and his incredible legacy, It’s hard to think of Karl and not imagine him wearing his iconic white shirt. By inviting his friends and family to customize their own bespoke designs, they have been able to express their personal memories, anecdotes and experiences. When the project culminates at the exhibition at our maison, I anticipate it to have a powerful and moving impact