Roll on 2019!
Luxury e-tail platform Net-a-Porter believes that international growth is a top priority, therefore it will finally be launching in Dubai presenting a new joint venture!! With a wide fan base and devoted fashion enthusiasts, the launch will see same-day delivery as well as the ‘You Try, We Wait’ personal shopping service!
Alison Loehnis, president of Net-a-Porter and Mr Porter, announced that plans for the region include Arabic language, content localization and a state-of-the-art distribution centre in Dubai. Covering almost 7% of Net-a-Porter’s overall business when compared to the rest of the world, the Middle East also has a higher percentage of 12% EIP’S (extremely important people)! Ranking a much higher statistic than the average rest of the world’s 3%.. Moreover, in the Gulf region, 71% sales oftentimes come directly from mobile phones, the global average is 50%..
“The Middle East is on the frontier of change,” says Loehnis. “The store is now in your pocket.”
With the Middle East seen as an area of strong growth potential and high spending power for the luxury market, this new venture will likely contribute significantly to that goal.