By 2050 there will be more plastic in the Atlantic than there will be fish! Enough plastic is thrown out each year to circle the earth four times, and what’s worse is that 50 percent of this plastic is only used once! Hence, Burberry’s latest environmental pledge is all about eliminating plastic….by the year 2025. Back in October of 2018, Burberry joined other brands in signing the New Plastics Economy Global Commitment which is an initiative established to help fashion labels reduce their fashion waste. Other brands to sign this initiative were Stella McCartney and H&M.
One of the main aims of the initiative is to guarantee that by the year 2025, the fashion houses are all using recyclable packing that can be reused, recycled or ones that are compostable. It is worth noting that Burberry have already acted upon their recyclable packing pledge and they are starting to eliminate shrink wrapping, they also stopped using plastic lamination on their retail bags and poly bags and swapped them with garment covers. This move alone helped them reduce 29 tons of plastic.
On top of all that, Burberry headed by Riccardo Tisci has also partnered with Renewable Energy 100 which is a global initiative committed to renewable energy consumption. They have banned fur back in September 2018 and by the end of this year they will provide their customers with the chance to recycle their unwanted hangers, basically return them though a take-back scheme.
They may have been subject to criticism after last year’s mishap where they torched 30 million Dollars worth of clothing, accessories and perfumes in an ill-advised effort aiming at protecting the brand from counterfeiters. Following the worldwide criticism, the brand vowed to reuse, recycle, or donate all unsold products in the future.