Greece’s culture ministry has rejected a request by Italian luxury brand Gucci to use the ancient Acropolis for a fashion event this summer. Culture Minister Lydia Koniordou told state television a panel of ministry experts turned down the request late Tuesday, adding she was in “total agreement.” The Acropolis is listed as a World Heritage Site by the United Nations cultural organization, Unesco.
Koniordou said: “We have a duty to defend the importance of (the Acropolis) … a global symbol of democracy and freedom.
Requests for commercial use of ancient monuments in Greece are rarely approved. But in the case of American singer Jennifer Lopez, she was granted access to the Acropolis for a 2008 photo shoot. The site also featured in the 2014 film “The Two Faces of January” starring Viggo Mortensen and Kirsten Dunst. Which leaves us wondering why approve of a photoshoot and a film, while a prestigious runway gets rejected..