Well there is one category that never goes out of style and that is denim. Every season new brands enter the congested denim fashion category, vying for a coveted spot. Some iconic brands have made their mark on the industry are here to stay. Frame, JBrand and Agolde to name a few. But then again, what ever happened to Diesel jeans, or Rock&Republic or even True Religion. They may still exist but have lost a great amount of market share.
Speaking of sharing, we have compiled for you a list of brands that have recently entered the market with a splash. Providing us with original, well-priced denim. How long they will last in the market though is anyone’s guess.
Khaite denim sold more than 4000 pairs of jeans in their first year of operation. Their approach to ready-to-wear, timeless with a twist, is translated into denim. The collection is quite wide, with a broad selection of styles catering to the accomplished woman in her thirties and beyond. It’s not the pair you wear with a sweatshirt, but a rather a blouse. Kind of like Gucci and Victoria Beckham in the past.
This brand’s denim collection is still in its early days, but certainly something to keep an eye out for. The ‘Blue Twist Denim’ has reached cult status already, with A-listers having approved it. Mugler denim is statement denim, the hero piece of your outfit, to be worn with a fabulous white shirt or black top.
Totême is seriously one of our favorite brands, based in Paris but created by the original influencer, Swedish Elin Kling. Her brand of timeless separates in neutral tones has that nonchalance that we all try to achieve. Great cuts that speak for themselves. Well, her denim line carries the same virtues, check them out if you’re in the market for a pair of very under-the-radar, on-trend pair of jeans that aren’t trying too hard.
The hip Parisian brand Isabel Marant has been around for a while. Their Etoile line, which is for a younger more fashion conscious woman has put a considerable emphasis on denim in the past year or so. The styles are young and forward-thinking and perfect for twenty-something women looking to make a splash.
Its not often that a designer launches a denim brand. Denim is the sort of thing that is separate from any specific designer. So when Alexander Wang launches denim we take notice because it carries the same aesthetic that made him so popular in the first place, and you can pretty much guarantee a fabulous cut, courtesy of Alexander himself. The denim is fearless, and well-suited to fearless women that think out the box and aren’t worried about rocking the proverbial fashion boat.
Don’t get us wrong, we know that Calvin Klein jeans exist but they have nothing to do with the now shuttered Calvin Klein brand. Its a license only, which means you don’t get the quality associated with the mother brand.
New York based denim brand Still Here is still on the list of ‘new designers’ on Net-a-Porter which means that its brand new, and so its small collection is justified. All we know at this point is that they have gotten themselves into a number of great e-commerce sites which is really hard. They bring to the table something quite interesting.. totally basic cut jeans with an incorporated creative and unique detail or embellishment. Perfect for women with great figures that want to look like they woke up and pulled on the first pair of denim they found.. and still managed to look fabulous…
This LA-based denim brand brings to the table a modern take on vintage. So basically for people that like the idea of vintage but really dont like to wear actual vintage, and we kind of get it. The cuts aren’t always great. Well that’s the gap in the market provided by Slvrlake, consider it the Levis of the 21st century. Although truth be told, Levis have raised the bar in the past few years, and you’ll be wearing plenty of it soon!