Our periods are among those few certainties in life where we can admit to having a love-hate relationship with. Our lives are put on hold during our periods and they’re also put on hold should we not get our periods. Love it or hate it, periods are an intense fact of life. That being said, the world of menstrual hygiene continues to advance thankfully, it will hopefully move us past environmentally damaging and waste-producing products such as …ahem disposable pads and tampons. While the markets move towards more sustainable solutions, I feel that we need to keep an open mind and an attempt at keeping a certain level of flexibility.
Among these sustainable solutions is one innovative idea that was developed by an apparel company called Ruby Love. Ruby Love are specialised in leak-proof apparel, and yes you guessed it, they are known for producing period-appropriate underwear in different cuts and styles; you may find a bikini-cut in French stripes or high-waisted numbers in quartz pink. The brand however, took their innovations a few notches up, by introducing period-appropriate swimsuits!
Yes; they have made swimsuits that can carry you through the heaviest days of the month. These swimsuits offer protection by having an organic built in cotton liner that can offer three tampons worth of protection. The swimsuit is made with a nylon-spandex blend that flanks around the leg openings with a dri-tech mesh that can stop leaking from all sides. You can also purchase extra protection in the form of washable double-sided pads that can be layered inside the swimsuit to hold yet even more fluid. Despite all these mechanisms, these swimsuits are very trendy and super cute as well.
These period swimsuits and underwear come with raving reviews it seems. According to the users, they were quite happy with the mesh layer that fights bacteria and stops any smells, while the bottom layer is ‘water repellant”; stops water from getting in as much as it stops the menstrual blood from flowing out. They can be machine washed or hand washed depending on how you prefer to handle these swimsuits.
The company was founded in 2016, yet they admit that they’re dealing with explosive sales right now; around 12,000 period-proof swimsuits were sold in 10 days. The reason for that, according to Crystal Etienne founder of Ruby Love, is due to the fact that communities are dying to support black-owned business and Ruby Love being one hugely benefited. Their swimsuits range in size from junior fits up to 3XL and they’re mostly priced at less than $100. Below are some of their best-selling items.