Beyonce was a no-show at the launch of her much hyped debut sportswear line at Topshop in London, England, on Wednesday (13Apr16).
The singer skipped the launch of her highly anticipated new sportswear line Ivy Park, which is named after her four-year-old daughter Blue Ivy whom she shares with rapper husband Jay Z. The line features a range of sporty yet stylish designs, including leotards, crop tops, sweatshirts and gym leggings, all heavily branded with the label’s logo.
It is the Formation star’s first collection for Topshop, so her non-appearance was a something of mystery considering the buzz surrounding the collection.
Initially, Topshop was hoping Beyonce would be at the launch,” a source told British newspaper The Daily Mirror. “But the entire attraction is lost without her being there and so many of the A-list guests lost interest.
According to Topshop owner Sir Philip Green, the 34-year-old megastar was very hands on in the creation of the range and tried and tested every piece.
“She saw every single piece on (and) was very involved in the development. My girls loved working with her and it really worked very well,” the clothing mogul told USA Today on Tuesday (13Apr16).
“I mean, she signed off on every piece. She was really engaged – whether we were discussing a print on a legging or when we were debating colour and how it looked.”
He added that the megastar was particularly concerned with underlining and internal support within the garments as well as ensuring items fit correctly.
According to The Mirror, Beyonce’s team claim she was never scheduled to attend the event, which was later billed as a “chance to shop” the collection before it goes on sale on Thursday (14Apr16).