There in almost every wardrobe, resides that single piece of clothing that we keep wearing over and over again without questioning; is it still in? Does it abide by the rules and regulations of current fashion trends? It lies there as an answer to every dilemma we tend to face; appropriate or not?
Introducing ROTATE, a Copenhagen-based brand from Birger Christensen in partnership with Danish stylists and influencers, Jeanette Madsen and Thora Valdimars. If you happen to love Ganni, Cecilie Bahnsen, Baum und Pferdgarten and By Malene Birger, then you will adore ROTATE.. Another brand that boldly put Denmark on the fashion map..
Why ROTATE? As the duo designers perfectly describe their brand in words,
‘ROTATE is the cyclical nature of those beloved pieces you wear again and again. There is always a rotation in fashion,” they explain. “Things become fashionable one season and the next we have moved on to something else. We just wanted our pieces to be something you keep in the wardrobe because of the style, material and fit. You may not want to wear the same dress at two weddings in a row, but if you keep it you’ll probably wear it for the Christmas party or maybe even next summer.”
Fun, playful with pocket-friendly pricing, ROTATE’s aesthetic defines femininity in its most flattering ways.. Puffy sleeves and sky-high hems, floaty maxi dresses and bejeweled blazers, silk jumpsuits and a mesmerizing color palette deliver the ideal statement pieces for partying in style..
“We wanted to embrace the female body and its femininity,” they say of the first collection. “It’s sexy and powerful with wild pink colours and statement shoulders. We have gone through archives of the ’70s for disco glam for inspiration, which is reflected clearly in elements such as deep-V necklines, wrap shapes and textured fabrics. When looking at the complete collection you get the feeling of something unique.”
So who is the Rotate woman?
“She doesn’t mind standing out at a party,” they say, “and she loves to dress sexy – and always has fun.”