Italian fashion house’s president and CEO Marco Bizzarri has announced that Gucci will be going fur-free in 2018.. As for the remaining fur items, those will be auctioned with the proceeds going to the animal rights organisations Humane Society International and LAV.
Gucci, as a luxury brand, prioritises sustainability and follows fellow Italian brand Armani’sannouncement in 2016 that it would no longer feature fur in its collections.
Thanks to Gucci’s creative director, Alessandro Michele, who was appointed in 2015, The new commitment was made possible..
In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values,” Bizzarri said. “I sensed that immediately on meeting Alessandro for the first time.
Gucci’s CEO and president admits;
Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated. Creativity can jump in many different directions instead of using furs.
Kitty Block, president of Humane Society International, celebrated the luxury brand’s move as a “compassionate decision”.
Gucci going fur-free is a huge game-changer,” she said in a statement. “For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.
Gucci will become part of the Fur Free Alliance, an international group of more than 40 organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion industry.
Calvin Klein, Ralph Lauren, Tommy Hilfiger are labels that already took that decision..