Banana Republic’s Marissa Webb is stepping down as creative director and executive vice president.
But it’s not a final farewell for the designer, who started at the brand a year and a half ago. She will continue as creative adviser for the label and Gap Inc., which owns Banana Republic, continues to have minority investment in Marissa’s own label.
Gap Inc. Will also continue to sell her designs via its Intermix chain, indicating they are clearly on good terms.
Sources told WWD the shake-up is all about working more collaboratively and the creative director position won’t be filled.
“Marissa has brought incredible passion and leadership to Banana Republic over the last year and a half. I admire her talent and tenacity and the creative spirit that she’s infused within our brand, all while further establishing her private label, ” Andi Owen, Banana’s global brand president, told WWD. “With a very strong product team in place at Banana Republic, this is the right time to evolve her role. We’ll continue to support Marissa and her success in the future.”
Banana Republic’s sales have been suffering, which could be why they are looking to switch things up. But the company remains positive, with Marissa excited about her new job.
“I’m really looking forward to stepping into my new role as creative adviser at Banana Republic, ” she stated. “This opens the door for even more possibilities for my own collection and Banana Republic. So many great things are happening at Banana Republic and at my Marissa Webb label and I am proud to be part of the growth and evolution of both brands.”