No longer a secret, Amazon has been veiling its Zappos subsidiary online operation which has been selling luxury fashion items since last September. VRSNL is the chosen name ( stands for versional), Bottega Veneta, Jimmy Choo, Dolce Gabbana are amongst its designer list and we have also learned that there’s an app to shop from.
VRSNL remained invisible up to this minute.. No marketing, no publicity with a 16-followers instagram account. A brand new and fresh start for Amazon, VRSNL is planned to match high end luxury retailers such as Net-a-Porter, Farfetch and Matches Fashion..The platform has a section titled “The Remix” that shows original editorial content about brand histories and designer spotlights..
So how well will VRSNL function? Upon delving into luxury e-commerce, anything backed by ‘Amazon’ is naturally set to succeed.. Being a company which is the biggest in the US in online retailer, and by a wide margin that operates a global network of warehouses, planes, trucks and vans that allows it to fulfill online orders faster and cheaper than rivals. Not to mention the unparalleled trove of customer data, and over 150 million subscribers to its Prime service, which offers free two-day delivery and other perks.
Amazon is an ongoing force. It sells more clothing in the US than any retailer other than Walmart, however, the struggle to attract customers who believe it’s just an online destination to buy cheap stuff is real.. In November, Nike ended a two-year agreement to sell on Amazon. Louis Vuitton and Dior have said they have no plans to partner with the site.