Join Azza Fahmy and Orient Gallery’s Hala Jardaneh Tieby in Unveiling the Latest Collection
Partnership in anything, be it marriage or business is never easy. It requires commitment, understanding and most of all, chemistry. Hala Jardaneh Tieby and Azza Fahmy’s paths crossed serendipitously over 16 years ago, resulting in an association that has stood the test of time. As both prestigious brands navigated their paths of growth over the years, their journeys continued to entwine. A rare and beautiful thing…
Art and jewelry are ultimately the same, creative voices to express beauty and emotion in all its forms. Azza Fahmy’s place at Orient gallery was born out of a chance encounter, but made all the sense in the world. Orient Gallery, dedicated to promoting emerging and established Arab artists, and Azza Fahmy jewelry, handmade luxury, inspired by 7000 years of culture, defined by contemporary minds.
A conversation with Hala Jardaneh Tieby at Orient Gallery drew light on an important element in the partnership that is the foundation of its success, mutual interest and genuine respect. As Hala talks about Azza Fahmy, she describes a friend. A woman that she has pride in on a personal level, and a product that she is passionate about. Over the years both women have nourished the soil of their joint work with effort and creativity. Azza providing the gallery with pieces that spark emotions and Hala presenting these collections in the best way possible. All the beautiful spaces over the years, from the original space at Orient Gallery Shmeisani, to the two stand alone boutiques at the Four Seasons and Orient Gallery Abdoun.
But then again anyone can build a place to keep the pieces, the true test is the ability to build a home for them… Over the past 16 years or so, Orient Gallery has churned out events, campaigns and promotions to highlight what they believe is a unique brand. They have spotlighted the growth of Azza Fahmy, oh how far she has come from her traditional calligraphy inspired pieces. Those best sellers that have their own fanbase! Today as you walk into the Azza Fahmy boutiques in Jordan you see a journey of creativity, from silver to gold to precious stones, this is a story of success, told beautifully to the world by Orient Gallery.
Join Orient Gallery and Azza Fahmy on Saturday March 11th, from 4:30 to 7pm to unveil the Mother’s Day 2017 collection. Orient Gallery is located at 92, Al Sweis Street, Abdoun.