The region’s first and largest creative homeware brand is collaborating with Amman-based freelance illustrator and designer Maya Assad on a bold and vivid pop-art themed collection, inspired by the contemporary movement of the ‘60s. The porcelain collaborative collection features tableware, serveware, multi-use decoratively dynamic ornaments and a scented candle. Each piece is emblazoned with modern and funky Arabic calligraphy reading “حب”, (“Love”, in Arabic).
Silsal’s Founder and CEO, Samar Habayeb, shares “The Hubb collection has been so much fun to create and working with a young woman as talented as Maya is a real treat. While Pop Art may have originated in the UK and America, it spread all over the world, to the Middle East, Asia and Latin America. It was a global movement, and one that really made an impact from Beirut to Baghdad — so Maya and I focused on harnessing the spirit of the movement for our local audience”.
Over the past ten years, Maya Assad has been working closely with individuals, businesses and organisations on a range of different projects including portraits, murals, packaging design and logo creation in addition to social media marketing designs. Assad is much loved and commissioned by clients across the region. She graduated with a Bachelors in Fine Arts and Illustration from the University of Southern California.
Since its launch in 2013, Silsal has collaborated with many regional artists with the aim of marrying the duality of art and function, the modern form and traditional aesthetics. As per their ethos: “Silsal transports long-forgotten artistic styles into the modern home, bringing people together to create cherished memories.” Wildly inspired by our Middle East’s rich culture and artistic heritage.
Bring wit & colour to your table, shop the collection here!