We love bringing you everything new and marvellous that we come across. New brands keep cropping up all around us, but it takes a certain eye to detect the ones that will pull through. Below are seven new fantastic brands that we feel you might like just as much as we did.
1 || Simonett
Simonett is a Miami-based brand for women’s ready-to-wear and accessories designed by Simonett Pereira, with a simple goal which is to meet the wardrobe needs of women all over the world. Defined by fluidity and wearability, Simonett wants to offer clothes that are affordable, versatile and beautifully made.
2 || Fannie Schiavoni
A London-based womenswear brand founded by Fannie Akerblom, who was born in Sweden and then moved to London to study at the London College of Fashion. Fannie Schiavoni is a brand that has found a cult following amongst major celebrities such as Rihanna, Bella Hadid, Kylie Jenner, Lady Gaga, and Miley Cyrus among many others.
3 || Kassl Editions
Kassl is a brand that is dedicated to manufacturing THE perfect coat. A group of fashion-literate Europeans got together to reinvent the authentic sherman coat working from the German city of Kassel.
4 || Elleme
Derived from the French “Elle Aime”, meaning ‘she loves’, Elleme is a handbag brand celebrating women’s uniqueness, strength, and finesse. Elleme is founded by Jingjing Fan and based in Paris to bring us “meticulously designed pieces that are defined by simplicity, singularity, and timelessness”.
5 || Altaire
Altaire is a handbag brand based in Los Angeles and is beloved by the celebrities. They’re defined by their structural totes that come in unique skin-embossed textures and even more unique names.
6 || Aéryne
A clothing brand with empowerment as its core value; Aéryne is a Swedish fashion brand with its creative studio based in Paris. Self-defined as edgy and contemporary, and inspired by the simplicity of Scandinavian style, this is a brand that empowers women through style. Five percent of every web order is donated to their partner school in Mumbai to help young girls acquire an education.
7 || Johansen
An Australian brand designed by Jessica Johansen Bell who had an obsession with luxurious raw natural fabrics and wanted to create pieces that elevate comfort and value elegance. These are pieces that take you sailing through the Greek islands or to sunset strolls though the hills of Tuscany.