Famed street style photographer Tommy Ton who has mastered the game of documenting the best of the fashion scene during fashion weeks for the past 11 years has never actually planned on becoming a photographer, he wanted to be a designer! However, fate had a different plan for his aspirations..
‘I still consider myself an outsider’, was what Tommy Ton confessed.. Jak & Jil was launched in 2005, originally conceived as a lifestyle website Jak & Jil later transformed into a platform of images captured throughout fashion weeks..
The world has changed! And while street style photography remains a basis for modern fashion publishing, it has become overly used and abused! With the plethora of images and photographers out there Ton believes that celebs have become subjects paid by brands to model their attire! That’s exactly what pushed Tommy to move further away from his day job in an effort to achieve what he set out to do in the first place, fashion design!
Fashion has always become a business, but now more than ever things have become so much about numbers,” he said. “I’m not the only one to feel less of a connection to fashion. Everyone is tired, and nobody is excited about it.
This year, Ton joined New York-based independent label Deveaux as its artistic director. He led the conception of Deveaux’s first women’s collection, which debuted at New York Fashion Week in September.
I’ve wanted to design since I was a teenager, but obviously having the resources to start your own brand is difficult,” Ton said. “It just came naturally to me, having watched so many people for so many years.
Deveaux markets itself as an American-made luxury brand, with a debut collection that involves a line-up of essentials that Ton calls “real” clothes, Deveaux will be sold at Moda Operandi come autumn. There are silk camp shirts, khaki cargo trousers and drape-neck satin blouses. Check out what Deveaux’s Spring 2019 has in store for you…