Move over Supreme and Louis Vuitton, Kith and Versace are in the house. The highly anticipated fashion collaboration between creatives Donatella Versace and Kith’s Ronnie Fieg was shown to the world yesterday at NYFW.
Streetwear brand Kith may not have seemed like the perfect pairing to Versace, but Donatella disputes this by saying, “I think Kith are talking to the millennial and GenZ generations in a completely different way – like we are trying to do with Versacé and this is what I like about this project. It is something that their typical customer doesn’t expect, but at the same time it fits perfectly with what both brands stand for.”
There you go again, those keywords, or should we say, key target audiences, millennials and GenZ. Luxury and streetwear brands alike have put their heads together in an attempt to nail the winning formula. Whether its Tommy Hilfiger’s carnival, or even Ralph Lauren’s upcoming 50th anniversary bash at the park which promises to please millennials. There is a heavy focus on attracting the attention and pockets of these youngsters.
The collection of men’s, womenswear and accessories plays on Versacé’s iconic prints. An homage of sorts to the fashion of the nineties the collection includes modified Versace print velvet puffer jackets, biker shorts and of course plenty of gold medusas.
Although the collection drop date hasn’t been set yet, it’s sure to create quite the buzz once out.