Sarah Jessica Parker is due to re-launch her eponymous line SJP and open its first flagship store this April at the infamous 31 West 54th Street in New York, once the former site of the Manolo Blahnik boutique and famed since being the favourite shopping spot of Parker’s character Carrie Bradshaw, from Sex and the City. Carrie was known to covet classic Manolo’s and was notoriously robbed at gunpoint in broad daylight for them, leaving her barefoot and disgraced on NYC’s sidewalks.
The store will be showcasing Parker’s bestselling colourful shoes, handbags, sunglasses, fragrances, books and candles among other SJP accessories. “This new and beautiful home is particularly sentimental, for all the obvious reasons,” the 54-year-old actress and business woman shared in a press release. “The memories of time spent over the years with George and the affection for the address’ history only inspire me more so to create a destination that is warm, hospitable and deserving of such a coveted location. We look forward to welcoming our returning customers, opening our door to new customers and creating a space where all are welcome.”
George D. Malkemus III is the former president of Manolo Blahnik USA and Parker’s business partner in SJP’s footwear line. “I’m so over-the-moon to have my partner Sarah Jessica join me in our new Manhattan home, one where I’ve enjoyed many years of happiness in Midtown right opposite the Museum of Modern Art,” he said in a statement.
Parker took to her instagram last night to share a slow-motion video of the unfurling of the brand’s window poster, captioned “31 West 54th Street. An address familiar to many. By sight or its stories history. It sits across the street from the Museum of Modern Art and takes up great space in my memory vault. I never dared dream or boldly imagined that one day, one day it would be a place I get to call home. Taking up residence spring 2020. We aim to be deserving of the coveted location. Come stop by our new forever home, all welcome.”
The ground floor salon will span 1,350 square feet along with an outdoor garden that is sure to host many events and cocktail parties come summer. SJP’s corporate offices and brand new showroom will be located next door.
The SJP contemporary collection was initially launched by Parker and Malkemus back in 2014, and currently has six stores worldwide including Abu Dhabi and Dubai.
Shop some of our favourite signature SJP’s here! shop link: