Truly a one of a kind label of timeless high-end clutches, made out of precious mother of pearl inlays founded and based in Cairo, Egypt. “In a world where things are made to be disposable, the brand aims at creating timeless heirlooms that can be passed from one generation to another as it merges Egyptian heritage and contemporary design.” Sadafa’s designers admire Egyptian craftsmanship and how the artisans fully engage their mind, body and soul into the making process, taking up to 250 hours to create a piece as they carefully hand-select and emboss the mother of pearl inlays, using different tools and ancestral time-honoured cutting techniques laying them perfectly into place.
Launched in 2015 and inspired by using the delicate, long withstanding technique of mother of pearl inlay which is very common in islamic architecture and oriental interiors. Founder and Creative Director Dina El Sheikh decided to implement the historic craftsmanship following her fascination with Egyptian cultural heritage, architecture and also drawing inspiration from her own hobby of street photography.
Sadafa is a brand that has made a name for itself after integrating magnificent patterns and indigenous artisan crafts in statement minaudières that are beloved by regional celebrities such as Hend Sabry, Yousra, Arwa Gouda and Amina Khalil. Sadafa is true to the meaning of its Arabic namesake, incorporating the mother of pearl’s unique essence into its designs, with each clutch flaunting its own geometrical pattern and with various colourful stones. The clothes change colour when viewed from different angles, giving them a glamorous and distinctive identity. Rest assured that you will surely stand out and make a special statement as a S.A.D.A.F.A piece will never look the same twice!
Paying homage to the geometry of nature, structured yet fluid forms of Islamic architecture, limitless visual and textural wonders of the vibrant marine life and using only authentic mother-of-pearl and abalone from the Pacific Ocean, Atlantic Ocean, Red Sea and Mediterranean, S.A.D.A.F.A clutches merge both past and present. Bringing the grandeur of Egypt’s history into the 21st century with an edgy aesthetic for the modern fashion-savvy woman appreciative of cultural heritage and who sees beauty in form and function.
Feast your eyes on their alluring collections “Rise of the Orient” and “Afrique Mon Amour”. Retailing at 175 JOD, who could pass these gems up! Be sure to snag a special satchel guaranteed to glam up any look.
Check out all the collection here