Ever wondered how all those Facebook likes, shares and emojis get filtered? Crisp Labs a social media monitoring company have compiled all the love, laughter and shares we’ve given fashion brands this year via social media and Chanel is the apparent winner of our affection. The iconic Maison achieved the greatest number of reactions to its posts and content shares according to the latest, ‘Luxury Social Reactions Index’ 2018.
The research is based on the analysis of over 15K Facebook posts published 38 top fashion brands during the twelve months of 2018.
In addition to Chanel, the other four spots on the top 5 list were taken by Louis Vuitton, Versace, Carolina Herrera and Gucci. There was no sign of Burberry on the list although it prides itself on its social-media savvy approach. Interestingly, although Kenzo didn’t make the top tier, it did enjoy the most love emojis on its posts.
The most popular post of all this year was generated by Kate Spade announcing the passing of their founder in June 2018. It comes as no surprise that the greatest amount of anger was generated by Dolce & Gabbana’s Shanghai fashion show debacle, with a total number of 1.4k angry reactions, a 50% of all reactions posted.
Last but not least, who doesn’t love a good laugh…Versace takes top spot in this category for its post of Jennifer Lopez sporting the now infamous denim boots from the Spring 2019 collection. A total of 8K haha reactions were posted!