It has finally arrived the Nike Pro Hijab is finally available for sale. In March of this year Nike announced the creation of the first hijab garment in response to the difficulties faced by Muslim women in the world of sports. In an attempt to combat the fact that many Muslim women face barriers and limited access to exercise due to the modesty issue in co-ed environments.
One of the most famous cases is that of New Jersey champion fencer Ibtihaj Muhammed who competed in the Rio Olympics in 2016. The hijab is known to constrain a woman’s hearing which affected her competition at the games. Another famous face for the Nike Pro Hijab campaign is 22 year old Zahar Lari, the first Emirati competitive figure skater with her sights set on the next Winter Games.
The lightweight, stretchy polyester with breathable holes hijab is expected to fit like a second skin and allow for a full range of motion.
It is important to also take into account the lucrative market of the Muslim world, with spending habits expected to increase by over 50% in 2021 to $368 billion. 18% of this figure will be directly towards modest fashion, a market of great potential to any retailer.