High End Brands Join Forces In Efforts To Eradicate COVID19

Brand and Covid 19

When the fashion industry commits to standing in the face of COVID19, great things happen! This billion dollar industry with almost all its high end labels has joined forces and are on the roll to compensate for any shortages of medical equipment and protective items to aid healthcare workers, needed to combat the Coronavirus pandemic.

French President Emmanuel Macron pledged earlier on Tuesday to make the country self-sufficient in protective masks by year-end. By re-purposing their resources, health measures are reaching new levels!


1 || Christian Dior

French fashion label Christian Dior said on Tuesday one of its workshops had started to produce face masks for workers in supermarkets and other sectors still operating during the coronavirus outbreak, echoing moves by other luxury brands.

Dior, which is owned by LVMH, will produce the protective gear in a plant in Brittany, northern France, which normally makes high-end baby clothes and which will be staffed by volunteers. All of the brand’s other production sites have closed.


2 || Kering Group

Kering Group, which owns the fashion houses Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen and Brioni, announced on March 24 plans to manufacture masks. On March 22, the conglomerate said it will purchase and import three million surgical masks from China for healthcare workers in France.


3 || Giorgio Armani

As for Italian giant Giorgio Armani, has announced that all of the company’s Italian production plants are manufacturing single-use medical overalls. This concrete contribution comes in current times in efforts to confront the greatest emergency of these years..


Brand and Covid 19


4 || Burberry

Burberry announced on Instagram Saturday that the company’s global supply chain network is being used to deliver 100,000 surgical masks to the United Kingdom’s National Health Service. Additionally, the label’s trench coat factory in Castleford, Yorkshire, has been re-purposed to make non-surgical gowns and masks for patients.

The label is also funding vaccine research at the University of Oxford and donating to the charities FareShare and The Felix Project to combat food poverty.


5 ||  Nordstrom 

Nordstrom also announced on the company’s website Friday that it has partnered with Kaas Tailored to provide Providence Health & Services with more than 100,000 sanitized masks.


6 || LVMH

The luxury conglomerate LVMH, which owns several fashion houses including Christian Dior, Fendy, Givenchy, Louis Vuitton and Marc Jacobs, announced on March 21 plans to use its global redistribution network to provide more than 40 million masks in the coming weeks. LVMH is also using some of its perfume factories to make hand sanitizer gel, as are other cosmetics makers.


7 || Prada

As for Prada, the company announced on March 23 it that began the production of 80,000 medical overalls and 110,000 masks March 18 at its factory in Montone, Italy, .


8  || Christian Siriano

Another designer who has pledged to help is Christian Siriano, who tweeted at New York Gov. Andrew Cuomo on March 20 his offer to make masks for hospital workers to help with the shortage. The designer admitted that his full sewing team are still on staff working from home and can help



Roman Jeweler BVLGARI has decided to, over the course of the next two months, manufacture several hundred thousand bottles of hand sanitizer to be donated to medical facilities throughout Italy.


Brand and Covid 19