Balenciaga reigns with its latest SS ’18 ad campaign with its out f the box cool take on street style paparazzi shots.. The advertisements feature a cast of models including Stella Tennant, Kennah Lau, Dipti Sharma and more. Photographed by France’s Bestimage Agency with styling by Lotta Volkova, the images spotlight artistic director Demna Gvasalia’s plaid prints, spiked heels and logo embroidered handbags.
Shot outside of the brand’s Rue Saint Honoré store in Paris, the images were released hour by hour, as if encouraging you to stay on Instagram hitting refresh, the same way you might do for news updates or celebrity gossip… Very much out of the box Balenciaga!!!