Located at the crossroad of three continents, Jordan has a unique culture influenced by different elements, aesthetics and styles. A country so rich in its tradition, art, literature, craftsmanship and creativeness now witnesses the emergence of a new fashion scene, largely steered by a group of young designers eager to showcase their talent to the world and… succeed!
At CIIN, we carefully listen to these winds of change. Strongly committed to promote and support the best of Jordanian design, this year we participated in several projects that aim international recognition of local designers. It is fascinating to explore the exchange between different energies, aesthetics, and sensibilities. As a part of both Dezain Jordan and Khayt Jordan, two seemingly different platforms, but with a mutual cause, CIIN team got introduced to many well-established and upcoming designers, all deserving of the opportunity to be recognized internationally. Therefore, while we were in Paris for the Haute Couture Week, we stayed true to our words. We asked true fashion connoisseurs to style unique pieces designed by three Jordanian fashion designers− Petra Orfali, Sujood Darabekeh and Yazan Makhamreh, in a manner that they deemed suitable for chic Parisian streets.
Cedric Haddad, a renowned celebrity stylist, Fabrizio de Almeida, an international fashion director, and Oskar Bocquillon, set and spatial design manager at Christian Louboutin welcomed Jordanian fashion with open arms! Three different characters, three different aesthetics, three different people, one unique message− these are the brands that deserve to be recognized outside Jordan!
Petra Orfali is at the forefront of Jordanian fashion for more than a decade. Deeply inspired by her rich cultural and historical heritage− that of Jordan, Syria and Turkey, Orfali creates signature pieces that are both sophisticated and unconventional. Petra Orfali has a unique design vision, one that we understand best through her use of recognizable traditional patterns, contemporary cuts and shapes, and subtle embellishments found in collars, hems, sleeves and creases. Her design is Jordanian in its core, but au courant in terms of fashion that is represented in the Western Europe. For the photoshoot, Cedric Haddad and Fabrizio de Almeida wore Orfali’s statement jackets that can style-up any outfit. De Almeida also opted for a black Petra Orfali ensemble− matching shirt and loose track pants, both embellished with strap detailing. Oskar Bocquillon opt for a crisp white, short-sleeved casual a shirt with a hidden detailing alongside button hem.
It was only natural that fashion designer Sujood Darabekeh was one of the designers we chose to promote in Paris. The humble and charming winner of Khayt 2019 competition, Darabekeh designed her winning outfit comprised of four pieces: pinstriped tailored shorts, silk-screened customized jacket, beautifully tailored shite shirt worn with an external bra. Edgy, bold and definitely contemporary! Nana Nabi, an international model based in Paris, was there to showcase this one-of-a-kind outfit. Nabi could not resist to wear one of Petra Orfali’s jackets, which she styled with turquoise overlap palazzo pants− a unique piece designed by a Sarajevo-based fashion designer Belma Tvico. Nabi also wore a unique trench-coat designed by another Khayt participant, young fashion designer Yazan Makhamreh. This signature piece comes with adjustable waistband, respectively a black braided belt with tassels− a clever nod to Jordanian tradition.
All of the designers promoted in Paris fuse Jordanian culture with their unique vision, always looking beyond trends. These are quality crafted pieces with a modern touch, all tailored to appeal to the western market. We witnessed pieces that are bold and interesting, abstract and patterned, subtle and classic. It is the kind of fashion fusion we love, and we are absolutely sure that fashion devotees in Europe will adore, as well. The photographs were taken by Almin Zrno, Sarajevo-based photographer who skilfully captured the most haute moments CIIN experienced in Paris.