Blogger/influencer turned designer and business woman, Chiara Ferragni shows no signs of slowing down whatsoever. In addition to her multi-million dollar brand, becoming a mom, getting married and traveling all over the place, Chiara is now venturing into beauty. Chiara has partnered with Lancôme and they’ve launched an 8-piece capsule collection with delicious packaging that is just so Chiara!
Chiara’s slow descent into the makeup world didn’t come out of the blue. Close followers of the social media star have noticed that she has been sporting impressive makeup looks and has partnered with her personal makeup artist Manuele Mameli where they held beauty master classes under the umbrella of Beauty Bites, one of her latest ventures.
“It’s always been a dream of mine to work more in the beauty industry and whenever I post about beauty, people go crazy because they are so interested in all the products I use”, the influencer explained. She went on to explain how the beauty standards all over the world are evolving and beauty is not one size or color anymore, in fact it’s about “feeling good about yourself and being the best version of you. Self-love really is the beginning of all love. That’s a powerful message that I didn’t have growing up.” Ferragni explains. And according to Ferragni, makeup is the tool to help people achieve just that, it’s a tool for building self-confidence, for acquiring that much needed dose of energy to face the world. And she wants to be able to contribute to that.
With a goal of creating a line that mirrors her feelings of inclusivity and transformation; the Lancôme x Chiara Ferragni collection promises to give you that lit-from-within glow. It includes her Lifestyle Palette which is perfect for everyday essentials, in addition to four eye shadow shades, three highlighters, four lipsticks and one lipgloss.
The collection also includes some very cute and romantic nods to Chiara’s most special moments. The three limited-addition long-lasting conditioning lipsticks are called and numbered after the day her husband proposed, the birthday of her son, as well as her own birthday. She also launched three high-shine full-coverage glosses also named after momentous occasions in the influencer’s life. Also included in the collection is the beloved Hypnôse Drama Mascara albeit in the same adorable limited-edition packing of Chiara’s. The collection will be available for sale online on Nordstrom starting June 13.