Most recently in the never-ending cycle of Kardashian-Jenner news, Kim Kardashian’s newborn son is the newest business tycoon of the family! At only 14 days old, Psalm West is already part of the massive Kardashian-Jenner business empire. Kim has already trademarked his name for not only a beauty line, but also every other possible venture you can think of. This includes hair accessories, toys, clothing, entertainment services, probiotic supplements… and the list goes on and on.
It may seem ridiculous to already plan for a newborn’s entrepreneurial future, but to the Kardashians, sustained relevance is the main priority. It’s been 10 years since we began keeping up with the Kardashian-Jenner clan. After a decade in the spotlight, one would assume that their prominence would falter out, but it seems like they are here to stay.
As the family continues to grow, there seems to be an increased focus on not only their lifestyle, but their children’s as well. Psalm West is one of many Kardashian-Jenner children with a trademark in their name to sustain the Kardashian legacy. Like Kim, Kylie Jenner has recently filed an application to trademark “Kylie Baby.” The family is likely planning to expand their business horizons to include the newest generation of children… It looks like we’ll be keeping up with the Kardashians for a while.