Because when was it ever non-controversial in regards of anything Kim-Kardashian Related? Kim Kardashian West is in hot water again over an Instagram ad. Fans are slamming the reality TV star’s twitter with comments on her latest ad for a Flat Tummy Co. appetite suppressing lollipop. Kim had posted and then reposted the ad twice in the last 24 hours.
Considering the current Mental Health Awareness Week, Seductively sucking on a red lollipop is not the issue though, it’s the caption that got all the backlash.
She wrote, “#ad You guys…@flattummyco just dropped a new product. They’re Appetite Suppressant Lollipops and they’re literally unreal. They’ve giving the first 500 people on their website 15% OFF so if you want to get your hands on some…you need to do it quick! #suckit.
Adding insult to injury, the Flat Tummy C0 website provides zero information about the ingredients in the lollipops other than the active suppressant being a “clinically proven safe” ingredient derived from “natural plants.” Sounds cliche?
Promoting an unhealthy product to young, impressionable fans who follow Kim religiously are claimed to be victims! Appetite suppressants can curb cravings, leading to weight loss—but multiple studies have not proven their safety or efficacy. We are living in times where eating disorders and body shaming are on the rise, having such an influential persona as Kim marketing for another product that promises slimming -unproven scientifically- results is the last thing the population needs right now!
Back in 2015, the FDA admonished a drug company that apparently paid Kardashian to promote a prescription morning sickness pill without listing the lengthy side effects. The ad in question was deleted and later reposted with the hashtag #correctivead.
It’s good to note that last year, the F.T.C, released a warning letter to influencers—including the first family of Reality TV—reminding them of the necessary practices of properly tagging advertisements and sponsored posts.