Victoria Beckham, another celebrity to delve into the delicious world of makeup and skincare, is launching her own beauty line this year. Having teased the launch of her makeup brand for months; Victoria Beckham Beauty will finally see the light of day in no time. The brand will launch as a digital-native brand that will be sold online through Beckham’s own website.
“I want to take care of women inside and out, providing them with the must-have items in make-up, skincare, fragrance, and wellness that I feel I need in my own life,” Victoria Beckham said in a statement.
Victoria Beckham Beauty will be based in New York City and will be lead by Sarah Creal; a beauty expert with over 25 years of experience with brands such as Prada and Bobbi Brown. Creal also worked with Beckham at Estée Lauder when they created Victoria Beckham x Estée Lauder. Victoria Beckham Beauty will somehow be personalised to the clients’ needs; and although the brand will only be sold online but Beckham wants to interact with her clients through social media platforms to better understand their beauty and wellness concerns and to customise their products accordingly. Back in September the star announced the launch of her YouTube channel where she will be providing makeup and styling tutorials. Many are hoping that by the launch of her own beauty line, Beckham will replicate her own super-expensive beauty routine albeit on a more affordable scale. We shall hope!!