Mega social media star Chiara Ferragni has hinted at a major launch the year to be added to her impressive portfolio which includes influencer and designer of an eponymous fashion label. Close followers of the star may have noticed that she has been gradually venturing into the beauty world by either always putting on impressive makeup looks or by holding beauty masterclasses.
A few days ago Ferragni hosted a Beauty Bites event; a beauty masterclass hosted by Ferragni and her personal makeup artist Manuele Mameli. And it was during this event that Ferragni hinted at launching great beauty surprises this year. Over 1,000 attendees were present at the event and it was sponsored by makeup retail giant Sephora, in addition to Viktor & Rolf Perfumes and Lancôme. There are speculations that Ferragni might follow in Rihanna’s footsteps by launching her brand exclusively at Sephora at the very beginning.
Back in 2016 Ferragni partnered with Pantene as a global hair ambassador; the influencer shared that she is especially proud of her hair and caring for it was a passion that turned into the job of her life. Having first launched her footwear brand in 2013, Chiara Ferragni opened her first Chiara Ferragni Collection store in Milan in July 2017 and several more worldwide stores were opened at later points. She was named “the most influencial mom in the fashion industry” by footwear news in May 2018. The major successes of Ferragni make it very obvious that the star is on to something and as a makeup addict myself; I simply can’t wait for the launch!