Since its release in 2017, the singer and entrepreneur’s make-up and lingerie brand has gained a massive cult following. Rihanna made sure to turn heads in her zingy lemon yellow ensemble attending her brand’s formal launch in Soho, London on Tuesday.
The ‘Work’ hitmaker, carried a chic suede ‘Prima’ tote bag by Milan-based label MEDEA. Riri paired her low cut off-the-shoulder silk shirt-dress with matching strappy satin pumps, tinted shield sunglasses and a bubblegum/fuchsia pink lip to complete the sensational look. Also blinged-out in jewels of course
Fenty Beauty has become an important asset for LVMH, the French conglomerate controlling a variety of fashion and beauty brands such as Louis Vuitton and Christian Dior, as well as other luxury goods like Moët & Chandon champagne. LVMH’s CEO has told investors that Fenty reached $562 million in sales last year! On May 11th 2018, Rihanna founded her Savage x Fenty lingerie line which was also an instant success, earning over $100 million in its first 40 days. The songstress has also collaborated with Puma, taking inspiration from Japanese street-style and playing on proportions and signature styles for her Fenty x Puma limited edition collection.