After a couple of months of speculations, Kourtney Kardashian’s beauty and wellness website is now live! Named after her daughter Penelope’s nickname; Poosh “is a place of discovery” according to Kardashian. The articles included in the website range from product recommendations, recipes, interviews with wellness experts, anything that can portray the lifestyle that Kourtney Kardashian leads.
Poosh is the culmination of everything Kardashian has worked on and learned over the years. Kourtney, I feel, is the most understated Kardashian in the notorious clan. She has, somewhat, managed to stay under the radar in comparison to her other siblings. A clean beauty advocate, last year Kourtney travelled to DC to advocate for cosmetics reform on Capitol Hill.
Kourtney decided to launch Poosh because she felt there was a market gap in the healthy lifestyle space. She wanted to destroy the notion that clean living isn’t for the sexy and cool. The 39-year old single mom of two decided to put together all that she learnt on clean living and parenting in a single space that is free of judgement and simply there to support the modern woman.
Juggling more roles than any normal person would be able to handle, Kourtney catches a breather with her kids at school. Now she’s able to workout six times a week, something she would never have dreamt of doing when she first had the kids. She works on her super healthy super clean diet; she eats dairy and gluten in moderation and religiously sticks to her supplements such as collagen, olive leaf, MCT oil and Chlorophyll. As for her beauty routine, Kardashian tries to use all-natural products as much as possible but not everything she owns is organic. And this is the exact attitude she wants to adopt on Poosh; living your best life is all about experimental living. Not everything has to be perfect but nonetheless you can create that near-perfect balance. What will the next step be, everyone wonders ….. a clean beauty line perhaps??