In their efforts to advocate for sustainability, the BAFTA’s body has asked its list of guests to go vintage on the red carpet that took place last night. They went further and offered a sustainable fashion guide created by the London College of Fashion. Celebs were encouraged to either re-wear something they already owned, or hire an ensemble from recommended rental fashion sites..
A few fashion brands mentioned in the guide offered by BAFTA were Stella McCartney, Reformation, both renowned for using eco-friendly materials. As for the list of online rental sites, The Hurr Collective, By Rotation and My Wardrobe HQ, or source clothing from resale outlets like Vestiare Collective and Depop..
While all guests had been issued with a set of fashion guidelines to reduce the carbon footprint, hardly anyone appeared to have read the memo.. Rooney Mara, Olivia Colman, Scarlett Johansson alongside many other celebs all showed up wearing brand new gowns.
One celeb who stood out and was virtuous was the Duchess Of Cambridge.. Kate Middleton, ‘a royal who DOES know how to behave’; as described by the Daily Mail, had chosen a gold and cream Alexander McQueen dress she had previously worn on a 2012 tour of Malaysia.
Joaquin Phoenix was virtuous too, again wearing the Stella McCartney tux he has pledged to wear all awards season, for the sake of the climate – a well-meant intention that didn’t go down brilliantly when it was announced on social media.
As for Saoirse Ronan, the star wore a black, dropped-waist Gucci dress made from discarded satin textiles.
This event of not ‘abiding’ by a going-green mantra made us wonder.. Had BAFTA issued the preferred outfits guide when it was too late to conform with? Or was it simply a choice by celebrities not to come on board? How could one -only one- award season event fail to embody the spirit of vintage? Is it that the celebrity-fashion industry way too profitable to even consider a movement as such?